(Yicai Global) Jan. 31 -- Ride-hailing juggernaut Didi Chuxing Technology Co. has debuted Qingju, its own branded bike-sharing service, in Dongguan and Foshan in Southeast China's Guangdong province. Users in the two cities can now ride Qingju or the Ofo bikes of Beijing Bikelock Technology Co. through Didi's comprehensive bike-rental platform, internet news outlet 36Kr reported.
This is another move by the ride-sharing giant to wrest control of one of China's hottest shared-economy sectors since it debuted Qingju in Chengdu in Southwest China last week.
Unlike Ofo and its ilk, Qingju does not require an initial deposit. Users need only have a sound rating in Alibaba's Zhima Credit rating system to start riding. Huge numbers of subscribers and insufficient supervision leaves user deposits in China's major bike-sharing platforms vulnerable to embezzlement, as happens in some poorly-managed platforms during cash crunches.
Didi Chuxing is the largest shareholder in China's biggest bike-sharing operator Ofo, but the two have drifted apart over disagreements over operations. Didi therefore bought cash-strapped Bluegogo and launched its own branded Qingju to wade into China's bike-sharing battle.