(Yicai Global) Dec. 28 – The Google division of Alphabet Inc. [NASDAQ:GOOGL] has contributed more than CNY400 million (USD61 million) to the CNY500 million series-D financing by Chinese video game live streaming service platform Chushou.tv.

 Google's core businesses are search engine and advertising. The deal will help it penetrate the live-streaming advertising market by combining the game-streaming site's specialty with its own core businesses, a market insider noted. with its operations currently limited to the Chinese market, Chushou.tv may consider expanding into foreign markets with Google's backing, Chinese newspaper National Business Daily reported yesterday.

 This is not Google's first attempt to foray into the live-streaming field. The firm bid for the largest US video live-streaming site Twitch three years ago, but the site plumped for Google's nemesis, Amazon.Com, Inc. [NASDAQ:AMZN], in the end.

 The California-based search behemoth has been on the lookout for suitable targets ever since and sniffed opportunity in the rapid growth of China's video live-streaming industry in recent years. Users of live-streaming services have topped 392 million in the country, an increase of 26 percent from a year earlier. The figure will hit 495 million in 2019, a market research agency forecast.

 Chushou.tv was founded in 2011 as China's first mobile game live-streaming platform. As of mid-2016, the number of active daily users on the site reached seven million, with more than 30,000 active daily hosts.