Huawei Opens First Flagship Store in Germany to Combat Market Share Slump in Europe
Xu Wei
DATE:  Jun 10 2021
/ SOURCE:  Yicai
Huawei Opens First Flagship Store in Germany to Combat Market Share Slump in Europe Huawei Opens First Flagship Store in Germany to Combat Market Share Slump in Europe

(Yicai Global) June 10 -- Chinese telecoms giant Huawei Technologies has opened its fifth flagship store in Europe and the first one in Germany to reverse its handset market share decline in the continent while offering a wider range of products.

The Berlin outlet sells mobile phones, laptops, tablets, smart watches, wireless headphones, and accessories, covering the fields of fitness and health, entertainment, mobile office, easy travel, as well as smart home, Xinhua News Agency reported yesterday.

Since May 2019, Huawei has been dealing with the aftermath of being included in the US government's Entity List over national security concerns by developing its own operating system instead of using Android. That seems to have started to eat away at its handset market share abroad.

In the first quarter, Huawei's mobile phone market share in Europe slumped to 3 percent from the earlier figure of 18.8 percent logged a year ago, according to data released by Canalys.

The European market has always been an important part of Huawei's overseas business, Tian Wenhao, president of Huawei’s Western Europe consumer business, said to Xinhua. Sales of Huawei laptops, wireless headphones, and smart watches have grown strongly in Europe since last year, Tian added.

Huawei will continue to promote product sales and perfect its user experiences in Europe to better serve local consumers, said Tian.

Editor: Emmi Laine, Xiao Yi




 

 

 

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Keywords:   German,Huawei