(Yicai Global) March 12 -- The operator of apparel accessories supply chain B2B platform Fuliaoyi.com has secured nearly CNY100 million (USD15.8 million) in A and A+ rounds of financing, which will be used for the company's talent team and information systems building, as well as new product research and development, online news outlet 36Kr reported.

MatrixPartners China and Eastern Bell Venture Capital jointly led this financing round. The pre-A round investor ZhenFund participated in the investment.

Fuliaoyi provides one-stop supply of accessories to apparel brands, with more than 3,000 suppliers, and maintains long-term customer relationship with over 5,000 apparel brand customers.

As a world garment factory, China's garment accessories account for 60 percent of the global market, with market size of CNY180 billion per year. "Although accessories are small, a ready-to-wear garment is not complete, lacking any accessory," Jiang Zhiyan, founder and CEO of Fuliaoyi, told 36Kr.

Fabrics are provided by one supplier, while accessories require multiple suppliers. Garment production can only be complete when all accessories are available, Jiang said. Traditional accessories service providers often only engage in one or two sub-categories, relying on "experience" to complete the service, resulting in a long trading cycle, high error rate, and low efficiency, Jiang added.

By using data and standardized processes, Fuliaoyi matches customers, stock-keeping units, or SKU, and suppliers to meet customer needs quickly and accurately. The more interactions with customers, the more accurate the data and the higher the degree of standardization, Jiang said.