(Yicai Global) Jan. 10 -- Chinese e-commerce stalwart JD.Com Inc. and the United Nations Development Program will build a recycling platform to push sustainable development in the consumer sectors.

The platform will use JD.Com's Big Data and artificial intelligence technologies, the pair said today, after inking a deal during a signing ceremony at the United Nations Building in Beijing.

The e-tailer will unite manufactures, retailers, governments and research institutions in the supply chain to solve waste and pollution problems arising from the production and consumption chain, online news outlet Sohu Tech reported. The duo hopes to see companies carry out non-profit activities, such as recycling, to promote awareness of green consumption.

Companies are a key part of the goal for sustainable development, said Agi Veres, UNDP's China representative. Through cooperation with JD.Com and other firms, the United Nations will be able to ramp up efforts to tackle climate change, alleviate poverty and reduce inequality, he added.

JD.Com and UNDP set up Blue Planet Sustainable Week last year, which led to the recycling of 1.4 million items, including clothing, toys, plastic bottles and out-of-date drugs, Zhang Zetian, director of JD.Com's charity foundation, said at the ceremony.

The e-commerce firm plans to invest CNY1 billion (USD153 million) to set up a Green Logistics Foundation to make technology more eco-friendly, it said in December. It has also invested in new-energy vehicles and solar power.