(Yicai) Nov. 25 -- Shares of Jinbei Automotive jumped after the Chinese auto parts supplier and light commercial vehicles maker said it has agreed to a marketing and supply chain alliance with e-commerce giant JD.Com.

Jinbei Auto [SHA: 600609] closed 4.2 percent higher at CNY5.02 (71 US cents) a share today. The broader Shanghai stock market rose 0.9 percent.

Jinbei Auto and JD.Com will fully leverage the latter's customer acquisition and conversion marketing advantages to carry out an all-around win-win partnership in after-sales service ecosystem development, vehicle advertisement, supply chain, and other areas, the Shenyang-based firm announced in a filing late yesterday.

Jinbei Auto will grant after-sales service qualifications to JD.Com's physical car repair stores in regions where it lacks service coverage, it noted, adding that it will also provide technical training for JD workers and supporting spare parts supplies.

In addition, Jinbei Auto can launch marketing campaigns for its products across various sales channels on JD.Com, facilitate test-drive user conversions, and offer vehicle discounts to JD employees, it pointed out.

Leveraging its advantages in supply chain, logistics, and commodity resources, JD.Com will actively explore collaboration opportunities with Jinbei Auto in material procurement related to store operations, customer services, and owner ecosystem development, Jinbei Auto said.

Through this tie-up, Jinbei Auto will become a supplier for JD.Com's auto customer business and enter JD Mall to expand online vehicle sales channels, it pointed out, noting that this will provide clients with more convenient buying options, while helping the company break through traditional customer acquisition bottlenecks, broaden sales channels, and stimulate business growth.

Starting as an e-commerce platform for home appliances, JD.Com ventured into the auto market in recent years. By cooperating with carmakers, it has built a "online sales + offline services" business model, with BYD and GAC Group among its better-known clients.

The Aion UT Super, a joint venture model between JD.Com, GAC Aion, and battery giant Contemporary Amperex Technology, launched earlier this month. The new auto leveraged JD.Com's supply chain advantages, while GAC Aion led production.

Editor: Martin Kadiev