(Yicai Global) May 28 -- Liepin.Com, one of China's largest online recruitment platforms, has rolled out a new paid resume-polishing service, as part of efforts to pursue value-added services in a crowded market. 

The platform's Resume Advisor Service makes modifications to users' existing documents from the perspective of human resources, said Li Xiaofeng, vice-president of the Beijing-based firm, operated by Wise Talent Technology Services Co. at a press conference to mark the launch.

Prices for the service range from CNY398 (USD62) to CNY898 (USD140) depending on the extent of work experience of the client. The service also includes a 30-day long aftersales service when job seekers have access to extra help on improving their resumes.

Employment platforms in China are increasingly looking to introduce value-added services as part of efforts to secure more market share. The country's talent acquisition market is extremely saturated but dispersed with multiple players active. There are over 17,000 services available for China's job seekers, data from newspaper National Business Daily shows, adding that the top ten players make up a mere 2.9% market share. Key competitors of Liepin include established platforms like Zhaopin and 51Job, as well as classified sites 58.Com and Ganji.

Liepin General Manager for Marketing Ba Ran explained to Yicai Global that although the service prices were relatively high, it had already received a positive response from users. The firm aims to improve customer services this year and add more products focused on job hunters' career development in the future,

Established in 2011, the firm filed for an initial public offering in Hong Kong last month and enjoys a user base of just under 39 million individuals and close to 250,000 businesses, according to the filing prospectus. Its recruitment app ranked tenth last year in terms of weekly penetration, and sixth in terms of how frequently users opened it on a weekly basis, a report from Cheetah Data shows.

Editor: William Clegg