Online Sales in China's Rural Areas Surge 38% to USD110 Billion in First Eight Months
Xu Wei
/SOURCE : Yicai
Online Sales in China's Rural Areas Surge 38% to USD110 Billion in First Eight Months
(Yicai Global) Oct. 13 -- Online retail sales in China's rural areas jumped 38.1 percent to CNY729.04 billion (USD110.461 billion) in January through August th year, according to a new report sued at the Second Conference on Chinese Rural Electronic Commerce, which was hosted by the China International Electronic Commerce Center, the Zhejiang Province Department of Commerce and Lhui municipal government. /n/n/n/n/n The number of internet users in rural areas also on the re, reaching 201 million as of June th year and pegged to reach 240 million next year. Internet penetration now stands at 37 percent in non-urban areas, the report says.

Internet penetration in rural areas increasing on a yearly bas. As of June 2017, the rural rate had ren to 34 percent, the report said.

Ring internet penetration has provided a necessary bas for the development of rural e-commerce, and fast becoming a means for poverty alleviation. Rural online shops numbered 8.32 million at the end of last year, making 25.8 percent of the total and boosting employment for over 20 million people.

Rural e-commerce an important way to promote rural industrial integration, innovation and entrepreneurship. Coverage of e-commerce service centers in poverty-stricken counties expected to reach around 90 percent, and poor villages will receive 50 percent coverage within two to three years, said Li Gang, director of the Department of Market System Development's Regional Coordination Office.  

Recent years have seen unprecedented policy support from the Chinese government for the sector, and the development of various types of enterpres in rural settings has accelerated.

However, there are still concerns over regional gaps in development, uneven levels of business operations, and the digital divide between urban and rural areas, Li added.

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Keywords: E-COMMERCE , Rural China , Internet Penetration