(Yicai Global) May 6 -- More than 50 percent of Generation Z, or those born between 1995 and 2009, buy insurance for family members including pets, as they tend to have greater risk awareness than previous generations, according to a recent survey.

Gen Zers grew up with the internet and as they now mature and move into the workplace, their pressures have increased, according to a report by Zhongan Online P&C Insurance, based on a survey by Yicai Media Group’s CBNData.

Over 60 percent of them hold two or more insurance policies, the report said. More than 70 percent consider insurance to be an important method to protect health and half of them purchase insurance to diversify property risks.

Nearly all of them, at 98 percent, are willing to try new types of insurance, and policies for pets, eyesight, cosmetic procedures and skiing are proving very popular, the survey said.

Gen Zers like good services, the survey found. A personalized portfolio, 24-hour availability and good access to information are their top three preferences in choosing an insurance. They also like smart claims processing to simplify the procedure and speed up reimbursement.

Editor: Kim Taylor