(Yicai Global) Aug. 23 -- E-commerce platform Pinduoduo is eliminating counterfeits and other infringing goods, it said in a statement yesterday.
The platform has closed 1,128 stores from Aug. 2 to 9, removed nearly 4.3 million items, and blocked more than 450,000 links to suspected counterfeits, per the statement.
Pingduoduo's sale of counterfeits and infringing goods has aroused public concerns since the end of last month when Chinese firm Daddy's Choice sued Pinduoduo's parent firm Xunmeng Information Technology for selling products bearing its trademark aware that they are fakes, Beijing News reported.
China's General Administration of Market Supervision and Administration talked to the platform on Aug. 2 and ordered an immediate resolution addressing these public concerns.
The platform immediately verified and dealt with goods suspected of infringement that had appeared in news reports, removing all products without trademark registration certificates and suspected of infringing famous brands.
Upgraded internet techniques and search results that incorporate consumer reports of counterfeits will identify genuine brand products, and thus infringing goods will lose favor and disappear from the platform, with the database of counterfeits updated every day.
The platform will upgrade the merchant placement system, verify identity information by accessing law enforcement networks, adopt facial recognition and in vivo detection technology and institute a thorough manual review of merchants' identities before the system upgrades.
Editor: Ben Armour