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(Yicai Global) Aug. 23 --E-commerce platform Pinduoduoiseliminatingcounterfeits andotherinfringing goods, it said ina statementyesterday.
The platform hasclosed1,128 storesfrom Aug.2 to 9, removed nearly 4.3 millionitems, and blocked more than 450,000links tosuspected counterfeits, per the statement.
Pingduoduo's sale of counterfeits and infringing goodshas arousedpublic concerns since the end oflast month whenChinese firm Daddy's ChoicesuedPinduoduo's parent firm Xunmeng Information Technology for selling products bearing its trademark aware that they are fakes, Beijing News reported.
China's General Administration of Market Supervision and Administration talked to the platform on Aug.2 andorderedanimmediateresolutionaddressing thesepublic concerns.
The platform immediately verifiedand dealt with goodssuspectedofinfringementthat hadappeared in news reports, removing allproducts without trademark registration certificatesand suspected of infringing famous brands.
Upgradedinternet techniquesandsearch resultsthat incorporateconsumerreports ofcounterfeits willidentifygenuinebrandproducts,and thusinfringing goods will losefavorand disappear from the platform,with the database ofcounterfeits updated every day.
The platform will upgrade the merchantplacementsystem, verify identity informationbyaccessinglaw enforcementnetworks,adopt facialrecognition andin vivodetection technologyand instituteathoroughmanual review of merchants' identitiesbefore thesystemupgrades.
Editor: Ben Armour