SHANGHAI :
South Korea's Ginseng Exports to China Soared on TV Drama Marketing
Xu Wei
DATE:  May 11 2018
/ SOURCE:  Yicai
South Korea's Ginseng Exports to China Soared on TV Drama Marketing South Korea's Ginseng Exports to China Soared on TV Drama Marketing

(Yicai Global) May 11 -- South Korea's ginseng exports to China increased by more than a half last year after three years of downturn, proving success of conveniently packaged products and marketing activities based on popular Korean TV dramas in the world's most populous country.

The eastern Asian country's exports to China jumped by 52 percent at CNY492.7 million (USD77.8 million), reported Seoul-based Yonhap News Agency, citing data from the South Korean Ministry of Agriculture, Food and Rural Affairs (MAFRA).

The surge in South Korea's ginseng exports was mainly explained by the development of convenient carryout drinks to satisfy the strong overseas demand for healthcare products, as well as promotion activities focusing on South Korea's TV dramas and celebrities, added the report.

In terms of products, the exports of red ginseng grew by 40 percent while ginseng drinks and other related products of the root plant increased by 10 percent.

South Korea's ginseng exports totaled USD158.39 million last year, up by 18.7 percent. In addition to China, another growth market was Iran, to which the exports more than doubled at USD1.5 million, the data showed.

Ginseng nutritional supplements are believed to provide an energy boost, lower blood sugar and cholesterol levels, reduce stress, promote relaxation, treat diabetes, and manage sexual dysfunction in men.

Editor: Emmi Laine, Mevlut Katik

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Keywords:   South Korea,Ginseng,Trade,EXPORTS,Imports