(Yicai Global) Aug. 19 -- Tencent Holdings reported a 33 percent leap in net profit in the second quarter from the same period last year and just a fraction of its gamers during this period were aged under 12, the world’s biggest gaming company said yesterday as it takes measures to prevent internet addiction among minors.

Tencent raked in net profit of CNY42.6 billion (USD6.5 billion) in the three months ended June 30, according to its latest earnings report released yesterday. This was an 11 percent drop from the previous quarter.

Some 2.6 percent of players were aged under 16 and 0.3 percent were younger than 12, Tencent said, the first time that it has disclosed this information for the latter category. The firm’s gaming arm announced stricter anti-addiction measures for minors earlier this month, reducing the amount of time underage players can spend playing games to just one hour per day during term time, and banning under-12s from gaming.

Revenue advanced 20 percent year on year, or 2 percent quarter on quarter, to CNY138.3 billion (USD21.3 billion), the report said. Nearly a third of this, or 31 percent, came from gaming, which climbed 12 percent year on year to CNY43 billion, higher than the industry average of 7.89 percent.

Revenue from value-added services, which includes gaming, gained 11 percent to CNY72 billion (USD11 billion). Online advertising revenue increased 23 percent to CNY22.8 billion while its financial technology and corporate service businesses surged 40 percent to CNY41.9 billion.

China’s mobile game market was worth CNY150.5 billion (USD23 billion) in the first half, according to Chinese video game research institute Gamma Data’s First Half 2021 China Game Industry Annual Report.

Tencent’s stock price [HKG:0700] closed down 2.15 percent at HKD426.80 (USD55) today.

Editor: Kim Taylor