(Yicai Global) May 9 -- Chinese internet giant Tencent Holdings and real estate developer Wanda Group have built China's first smart shopping mall that involves holographic ads, advanced payment technologies, and a virtual reality gaming zone.

The plaza in Beijing's Fengtai Science Park is the first pilot project that the pair's joint venture has embarked on, Sina Finance reported from the venue which the two chiefs of Pony Ma, and Wang Jianlin visited yesterday. The high-tech zone in southwest Beijing enjoys some preferential policies aimed for boosting entrepreneurship. 

The mall uses Shenzhen-based Tencent's intellectual property involving entertainment, devices and Big Data analysis, to provide consumers with brand new experiences. They can pay for purchases in key stores by using facial recognition or perhaps online vouchers, as well as cover parking costs with their WeChat Pay mobile wallets. 

Last January, Tencent teamed up with real estate firm Sunac China Holdings and e-commerce players Suning.Com, and JD.Com to pay CNY34 billion (USD5 billion) for a 14 percent stake in Beijing-based Wanda's unit that has been renamed as Wanda Commercial Management Group. The three tech companies will cooperate with the target firm to use mobile payment, consumer finance, logistics and cloud services to create new business models that merge online with offline. 

Editor: Emmi Laine