(Yicai Global) March 29 -- Tencent Holdings’ Channels is introducing new commission schemes to help boost the number of content creators on the TikTok-like platform, the Chinese internet behemoth’s vice president said.
In order to help content creators earn more income this year, Channels will bring out a brand new payment plan for creators as well as a paid subscription function for the most talented creators, said Zhang Xiaochao, who is also head of Channels.
Channels, which runs on Tencent’s instant messenger WeChat, hopes to attract an increasing number of video creators by optimizing its basic functions, granting users of the country’s most popular social messaging app access to the content they create, said Zhang.
Although Channels is only a tiny part of WeChat’s ecology, it is being increasingly linked with WeChat’s social messaging, mini program, WeChat Pay as well as WeChat Work functions, Zhang said.
Channels neither needs nor is good at content operation, Zhang said. Rather, more and more users will choose WeChat thanks to its excellent services, and perform the role of content distribution. It does not have the capacity to go viral like Douyin, the Chinese version of TikTok, did years ago, nor achieve targeted algorithm-based push content, he added.
Tencent plans to develop livestreamed e-commerce in a sustainable, moderate, and high-quality manner, President Liu Chiping said at the Shenzhen-based firm’s fourth-quarter earnings conference.
Since Channel's debut three years ago, the number of active content creators has tripled, play time has quadrupled and creators with more than 10,000 followers have quintupled, Zhang said.
Channels logged a nine-fold jump in livestreaming sales last year from a year ago, live sales hosts' revenue increased five-and-a-half times and the number of creators earning an income jumped more than two-and-a-half-fold.
Editors: Shi Yi, Kim Taylor