(Yicai Global) Aug. 3 -- Zoom Video Communications, a popular US video conferencing platform, will no longer offer direct sales or online subscriptions to users on the Chinese mainland and will instead direct them to third-party hosts in order to provide them with better local support, the company said today.

Zoom’s sales model on the mainland will only be through authorized partners from Aug. 23, the San Jose-based firm told Yicai Global. The company is discontinuing its direct sales and online subscriptions options.

In order to provide our customers with better localized services, we have embedded Zoom’s technology in our partners’ products, which include BizConf Telecom, Suirui Technology’s Zhumu or Systec Technology’s Umeet, it added.

The vast majority of the tech firm’s income comes from the Americas, some 81 percent in the year up to Jan. 31. Europe, the Middle East and Africa contributed 11 percent of revenue and the entire Asia-Pacific region only accounted for 8 percent. Its main overseas markets are Australia, China and the UK.

In May, Zoom already started distancing itself from its mainland China-based customers by blocking new individual users from signing up and only allowing corporate customers to register.

Editor: Kim Taylor