(Yicai Global) May 15 -- Recruitment for the sixth China International Import Expo is progressing well, with more than 70 percent of the total exhibition area already booked, up 2 percentage points on a year earlier.
Companies have reserved over 260,000 square meters of the exhibition space at the National Exhibition and Convention Center in Shanghai, where the CIIE will be held in November, Fang Hui, a general manager at the venue, told Yicai Global.
This year’s CIIE will also have six exhibition areas -- food and agricultural products, automobiles, technical equipment, medical equipment, pharmaceutical healthcare, service trade, and consumer goods -- and a larger innovation incubation area, where overseas micro and small businesses can show off their new technologies and services, Fang said.
“We plan to have 500 exhibitors for an innovation incubation area of 5,000 sqm this year, triple that of last year,” he noted.
Many regard the CIIE as the place where new products debut, cutting-edge technologies are displayed, and innovative services are showcased. About 2,000 new products, technologies, and services are expected to have been released over the first five editions of the event.
The thousands of exhibitors from five continents and hundreds of trading groups participating in the previous five CIIEs notched up total trade turnover of USD340 billion
Shanghai launched a “6 + 365 days” perennial display trading platform to expand procurement cooperation and better undertake spillover effects through an omnichannel and normalized import transaction service platform.
As the main stage of the “6 + 365 days” platform, Hongqiao Import Commodity Exhibition and Trading Center is committed to building a centralized space to display the results of the CIIE, a distribution center for imported commodities, and a gathering place for international trade enterprises.
Last year, Hongqiao Pinhui, part of the Hongqiao Import Commodity Exhibition and Trading Center, brought together over 6,000 brands from more than 90 countries and regions, transformed over 70,000 exhibits into commodities, and set up 21 sub-centers across the country, with a total transaction volume of nearly CNY12 billion (USD1.7 billion), Deputy GM Zhu Jing said on May 13.
Editor: Futura Costaglione