(Yicai) Nov. 17 -- Exhibitors from 32 countries and regions are showcasing their cultural offerings at the fourth and the most spacious Yangtze River Delta International Cultural Industries Expo to increase cooperation.
Over 1,500 domestic and international exhibitors are displaying cultural innovations and heritage at the expo that opened in Shanghai yesterday, Yicai learned. This year, the exhibition area exceeded 100,000 square meters for the first time as the event has become one of the largest and richest cultural expos in China.
The Yangtze River Delta is an eastern Chinese powerhouse that includes big cities such as Shanghai, Hangzhou, Nanjing and Hefei. This year, 65 prefecture-level cities from 12 provinces and cities participate in the exhibition.
The event has several dedicated areas for culture and lifestyle. In the coffee culture section, many brands such as Starbucks, Luckin Coffee, and Roastelier by Nescafe are on display. In the auto culture area, visitors can see multiple aspects of automotive mixed with entertainment such as motorsports, car camping, and custom cars. Enthusiasts can join experiences such as driving a remote-controlled first-person view mini car.
The Yangtze River Delta is one of China's most prosperous regions with a high level of international influence as many metrics show. Last year, revenues of cultural enterprises in the Yangtze River Delta made up about a fourth of the country's total. In this year's list of China's top national cultural enterprises, 12 out of 30 were from the region. From this year to next year, 110 of 367 select national cultural export firms hail from the Yangtze River Delta.
Editors: Shi Yi, Emmi Laine