(Yicai Global) July 27 -- Bilibili, a Chinese video platform best known for streaming animated content, plans to double the number of inspectors it employs to monitor media after authorities called it out for distributing vulgar content.

Several regulators have demanded Bilibili better supervise its content, the Shanghai-based firm said in a statement today. The requests follow complaints from state-owned broadcaster CCTV, which complained on July 20 about disturbing videos on the site, some of which had been seen by about 100 million users.

Stock [NASDAQ: BILI] has fallen nearly 11.5 percent since, but Bilibili took the criticism in stride and said the grievance helped it dig out unsuitable videos and get them off the site. The firm set up its second inspection center earlier this month, its report today added, saying it has a third in the works.

Several Chinese mobile app stores, including those run by Xiaomi, Huawei and Tencent, removed Bilibili from their shelves yesterday, though it can still be found on Apple's App Store. The firm has yet to address the issue, and its other apps are still available as normal.

Bilibili is no stranger to content issues. It was lambasted by China's media watchdog last summer for illegally hosting copyright-protected content, and was forced to take down a large chunk of movies and television series from the platform.

In order to keep on top of content, Bilibili calls upon a disciplinary committee comprised of 36,000 users to monitor issues and vote on whether or not to delete problem content flagged by the general community. Its viewer base comprises 76 million monthly active viewers, with 2.5 million paying for their subscription. As of the end of last year, around 82 percent of its users were born between 1990 and 2009, according to the prospectus for its Nasdaq listing in March.

Editor: James Boynton