(Yicai) July 22 -- BMW China said the initial internal investigations on 4S, or Sale, Spare parts, Service and Survey, stores reportedly refusing to deliver cars to customers show that all cases are unique, with varying conditions.

BMW China is actively speaking with relevant dealers, urging them to conform to the country's Administrative Measures for Automobile Sales, laws, and rules, the Chinese arm of the German auto giant told media outlet Jiemian today. They must uphold contract terms to safeguard customers' rights and interests and ensure satisfactory service experiences, it added.

Customers in Chongqing, Zhengzhou, Shenzhen, Suzhou, Dongguan, and other Chinese cities recently faced BMW's 'imparity clause,' financial platform Lanjinger, owned by Jiemian-Cailian Press, reported yesterday. Local BMW 4S stores refuse to honor older auto orders, with sales staff requiring customers to pay extra for the autos.

The 4S stores' reasons for refusing deliveries differ, according to Lanjinger's report. For those who have signed contracts and paid deposits, the issue is that the product they ordered has stopped being made or due to lower output, while for those who only paid a deposit but did not sign contracts, the reason was "failure of getting headquarters' approval."

However, according to the consumers, the reason for refusing deliveries is that the 4S stores are unwilling to sell the cars at the lower price available when they place orders after recent price hikes, according to the report by Lanjinger.

BMW China and BMW Brilliance Automotive canceled sales target appraisals for dealers in east China starting this quarter, various dealers in the region told Yicai on July 18. The change eased BMW dealers' inventory pressures, leading to smaller discounts, with per-unit prices rising around CNY13,000 (USD1,790) so far.

Editor: Martin Kadiev