(Yicai) June 11 -- Chinese digital content company COL Group has launched an artificial intelligence assistant that can help writers translate their works into English, so they can reach new overseas audiences.

Based on the XiaoYao AI model that the Beijing-based company released in 2023, the XiaoYao Writing Platform it launched yesterday provides AI-assisted writing functions for global creators, particularly Chinese online authors. It will also help in monetizing their creative output.

The assistant offers idea generation, language polishing, logic correction, character management, and plot continuation, the company said. It can also deal with different types of story structures and styles, so that it can translate Chinese stories into narrative forms that are familiar to English-language readers.

The system is already up and running, allowing existing users of COL’s platform to find readers in new markets, the company said, adding that it also provides global promotion and copyright services.

Chinese online literature has amassed hundreds of millions of domestic readers, with publishers and technology firms now exporting this content overseas. XiaoYao’s end-to-end pipeline, from AI drafting to rights management, mirrors efforts by other companies to translate and distribute Chinese web fiction internationally.

COL’s shares [SHE: 300364] closed up 1.3 percent at CNY25.99 (USD3.62) each in Shenzhen today, after jumping by as much as 5.1 percent intraday. The stock has gained 6 percent since the end of last year.

The global market for digital content is still growing rapidly. According to a recent report released by Facebook-owner Meta, the global online text market was worth an estimated USD39.5 billion last year, and is expected to go on growing at a compound annual growth rate of 15.6 percent through 2032.

China’s market for digital video content is also surging, according to a report from Global Market Monitor, which said it reached CNY361.5 billion (USD50.3 billion) last year. The global market is expected to CNY2.5 trillion in 2030 from CNY1.3 trillion (USD181 billion) in 2024, the report said, with a CAGR of about 11.4 percent.

Editor: Tom Litting