(Yicai Global) Dec. 16 -- One of China’s biggest internet industry associations has issued updated rules reminding short video platforms not to edit and clip movies and television shows without prior authorization from the copyright holder.

The China Netcasting Services Association yesterday published a new version of ‘Detailed Rules for Online Short Video Review,’ the National Radio and Television Administration said on its website.

Since the rules were first introduced in 2019, the issue of copyright infringement has not gone away. Long-form video platforms such as Tencent Video, iQiyi, and Youku accuse their short video counterparts including Bilibili, Kuaishou, and TikTok’s sister app in China Douyin of infringing their copyrights and evading content review.

Shares of Bilibili [HKG: 9626] fell 2.4 percent today to close at HKD404.40 (USD51.83) each, while Kuaishou’s stock [HKG: 1024] climbed 3.5 percent to HKD84.95 (USD10.89).

The new rules also stipulate that short videos must not include any content that shows fan group misbehavior, bad fan culture, irrational expressions of support by fans, celebrity obsession and scandals, as well as abnormal aesthetics. Platforms should also ban content that encourages the public to get involved in cryptocurrency mining, trading, and speculation.

Short video platforms should also set up an underage protection scheme, use technologies to limit the time minors spend online, and build a juvenile parental control system to stop minors from becoming addicted to short videos, according to the new rules.

Editor: Futura Costaglione