(Yicai Global) Jan. 18 -- The Daily Yoga fitness brand has secured CNY60 million (USD9.3 million) in a financing round Orchid Asia Group Management Ltd. led.
It will use the funds to expand operations, speed up its globalization and explore new businesses, online media outlet 36Kr reported yesterday.
Daily Yoga previously received CNY10 million in pre-A financing in a tranche that Shaanxi Culture Industry Investment Capital led in Jan. 2016. It bagged CNY10 million in angel financing from JJWorld.
Daily Yoga specializes in online "course content+communities+e-commerce." It has over 4,000 users in the global market, up more than 30 percent annually. Its web content has a market share of at least 50 percent, and it covers more than 200 countries and regions.
The group has mainly promoted online services and has started to develop offline venues. Its first offline shop in Xi'an has served more than a thousand customers. It makes money from paid courses, e-commerce, advertising and services.