SHANGHAI :
TikTok’s Chinese Alter Ego Aims to Double Creator Income as DAUs Top 600 Million
Tang Shihua
DATE:  Sep 15 2020
/ SOURCE:  Yicai
TikTok’s Chinese Alter Ego Aims to Double Creator Income as DAUs Top 600 Million TikTok’s Chinese Alter Ego Aims to Double Creator Income as DAUs Top 600 Million

(Yicai Global) Sept. 15 -- ByteDance, the owner of TikTok and its Chinese version Douyin, hopes to nearly double the income of the short video app’s content creators to CNY80 million (USD11.8 million) over the next year after daily users climbed to 600 million in China last month.

Douyin’s 22 million content creators earned more than CNY41.7 billion between them in the past year, web portal China Internet Information Center reported, citing ByteDance Chief Executive Zhang Nan, who spoke at the Douyin Creators Conference today.

The app will spend CNY10 billion on traffic resources in the coming 12 months to upgrade targeted content push technology, improve services and expand monetization channels to help creators, Shi Qiong, head of Douyin's market business, was also reported as saying.

Douyin will use various monetization channels, including its Star Chart advertising platform, live broadcast, and e-commerce to diversify the income of creators, Shi added.

Under its Creator Growth Plan drawn up last year, the platform planned to help at least 10 million content creators earn income from posting their work on the app. That goal has been surpassed.

The number of daily active users on the four-year-old app continues to climb. Now at 600 million, it passed the 400 million mark at the start of this year, which was an increase from 250 million at the same time last year.

Much formerly offline consumption has shifted online due to the Covid-19 outbreak at the beginning of the year. Douyin has successively launched and improved various new live broadcasting, social networking, e-commerce and search service scenarios to woo more new users.

Editor: Ben Armour


 

Follow Yicai Global on
Keywords:   Content Creator,Daily Active User,TikTok,Douyin,Short Video Content