(Yicai Global) Nov. 13 -- China's main e-commerce companies placed 850 million delivery and logistics orders on Double-11, representing an annual increase of 29.4 percent, state-run Xinhua news agency reported, citing State Post Bureau data.
Postal and express enterprises processed 331 million orders on Nov. 11, marking a 31.5-percent jump.
Consumption from China and abroad was strong in cities and rural areas during the shopping festival this year. Singles' Day is a challenge for the logistics sector in both order volume and service quality, said Liu Jun, State Post Bureau deputy director.
To fortify services during peak times, the upstream e-commerce companies should collaborate to predict volume and set maximums for each company, Liu said.
The industry should strengthen its capacity reserves, hire employees and expand its information technology systems, he said. Express companies should offer subsidies to primary outlets in major areas along with e-commerce platforms, and integrate with the prediction data from 100,000 leading outlets to promote stability, said Liu.
Companies and regulators should improve monitoring and warning systems and promptly publish consumption information such as changes in business volume and traffic movements, Liu said.
Authorities should require senders and recipients to use their real names, and conduct inspections and security checks to mitigate safety risks, Liu said.
The postal and express industry has established a mature guarantee mechanism that has been effective in basic capacity investment, technology application and support from the public, to strengthen its ability to make deliveries during the peak period. Couriers face large workloads and consumers should be understanding during the high-volume period, the report said.
Double-11, also known as Singles' Day, is a shopping event that falls on November 11 (11/11). It started as a 'counter-Valentine's Day' that male students at Nanjing University pioneered in the 1990s to protest and resist societal pressure to wed at a young age. The celebration has since evolved into a Chinese e-commerce gala.