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[Exclusive] Chery Halts Plan to Enter US Market as Partner HAAH Files for Bankruptcy
Yang Haiyan
DATE:  Jul 21 2021
/ SOURCE:  Yicai
[Exclusive] Chery Halts Plan to Enter US Market as Partner HAAH Files for Bankruptcy [Exclusive] Chery Halts Plan to Enter US Market as Partner HAAH Files for Bankruptcy

(Yicai Global) July 21 -- Chery Automobile has had to shelve its plans to enter the US market after its American partner HAAH Automotive filed for bankruptcy, a source at the Chinese carmaker confirmed to Yicai Global. 

The source identified three reasons for the situation. First, the US government has not cut import duties on finished cars and auto parts from China, as trade relations between the two countries have remained tense. Second, the attitude of American investors toward Chinese businesses is lukewarm at best, resulting in problems for HAAH's cash flow. Third, appreciation of the Chinese yuan is expected to continue, impacting the project's profitability. 

However, Chery has not lost any money despite the project's termination, as all the initial investment came from dealers in the United States, the person added. 

Wuhu, Anhui province-based Chery announced its partnership with HAAH last year before the two signed a letter of intent this April. They had planned to set up a joint venture to make and sell Chery's models in the US under a new brand. Chery did not reveal the JV's total investment or how much each company planned to put in. 

Chery has long intended to enter the US among other major overseas car markets, having first expressed the goal in 2010. Last year, Chief Executive Officer Yin Tongyue said Chery would enter the European and US markets to participate in global auto competition. 

As of 2020, Chery ranked top among China's car brands in terms of annual vehicle exports for the 18th year in a row with 114,000 units, up 18.7 percent from 2019 despite the impact of Covid-19.

Editors: Liu Xiaojie, Tom Litting

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Keywords:   Chery Automobile,HAAH,US