(Yicai Global) Dec. 28 -- Dedicated to the sharing of graphic edited works, the app meipian.cn has secured CNY43 million (USD6.6 million) in A+ round financing that will allow it to wrest more market share and focus on developing its social attributes, internet media outlet 36kr.com reported.
Matrix Partners China led this round, followed by meipian.cn original shareholder ZhenFund.
Meipian.cn is a product with tools and social attributes. Based on the WeChat messaging app of Tencent Holdings Ltd. [HK:0070], users can create articles with images and text in mere minutes and share these on various social platforms at a click. The platform has attracted hordes of active users who are aficionados of photo shoots, travel and literature.
The platform has nearly 50 million users in total, with more than 80 million articles, 1.9 billion uploaded photos and images, and 150 million visits per month.
Its main user base ranges in age from 30 to 60, is moneyed and has leisure time. Users also comprise those with esthetic sense and appeal and a desire for self-ostentation.
Meipian.cn has monthly revenue of over CNY5 million, with roughly 50 percent coming from commissions, and the rest from e-commerce merchant payments and advertising income. The knock-out product for the firm's commercialization is its personalized printing. Users can print their works into a delicate image-text brochure without further editing with one click.