(Yicai Global) June 3 -- Honor, a brand name under Chinese smartphone giant Huawei Technologies that targets younger consumers, plans to launch its 20 Series 5G handsets to market in the fourth quarter this year, according to the label's president.

The phone is still under development, Shanghai Observer reported today, citing Zhao Ming as saying at a press event in Shanghai.

Honor devices typically focus more on features suited to young shoppers -- such as cameras, music, gaming and sports -- than Huawei branded handsets, which are more geared toward functional designs for commercial use. This typically makes Honor phones more affordable for consumers who may otherwise struggle to experience 5G technologies until they mature and devices fall in price.

Honor is also looking to bolster its international sales, Zhao said in a post-event interview with media. He wants revenue from overseas to make up half of the company's income within three years.

He is not deterred by the current international business climate and believes that 50 percent to 60 percent of sales coming from overseas is achievable. The figure was around 25 percent to 30 percent last year -- the first year it looked to ramp up sales abroad -- up from earlier numbers of around 15 percent, Zhao added.