(Yicai) June 15 -- The transaction volume of some Labubu products increased 30-fold on Chinese e-commerce platforms after Pop Mart’s flagship intellectual property was featured during the opening ceremony of the 2026 FIFA World Cup.

Sales of some Labubu products surged 30-fold, with related search up 300 percent in the days following the FIFA World Cup opening ceremony on June 12, Yicai learned from e-commerce sites on June 13.

Two Labubu mascots appeared at the World Cup opening ceremony, as Pop Mart teamed up with FIFA to release a Labubu collaboration. The Monsters x FIFA Series includes vinyl plush toys and several blind box products, such as the popular Catch the Win Vinyl Plush Doll with the World Cup jersey and trophy.

Prices of Labubu products on second-hand platforms also started to rise after the opening ceremony. For example, the Catch the Win Vinyl Plush Doll, which was originally priced at CNY599 (USD89), is being resold at a markup of up to CNY660.

On Chinese fashion marketplace Poizon, the secret rare item of The Monsters x FIFA Series glass cup collection was on sale for CNY359 to CNY479 on June 13, up six- to seven-fold from the original price of CNY59 (USD9).

Booming sales of peripheral products driven by event economics align with commercial logic, but there have been a number of instances where highly sought-after items experience drops in prices after significant markups, industry insiders noted, calling for rational consumption.

Editor: Futura Costaglione