(Yicai) April 15 -- Many home furnishing companies listed in the Chinese mainland have reported a jump in profits for last year after managing to gradually overcome business performance difficulties caused by deep adjustments in the real estate market over the past few years.

Haier Smart Home's net profit climbed 4.4 percent to CNY19.6 billion (USD2.9 billion) last year from 2024, while its revenue rose 5.7 percent to CNY302.3 billion (USD44.3 billion), according to the home appliance giant's annual financial report. Its peer Midea Group reported its profit jumped 14 percent to nearly CNY44 billion, while income rose 12 percent to CNY458.5 billion, with almost 43 percent coming from overseas.

The development logic of home furnishing product suppliers has changed, with their performance no longer dependent on the "depth of binding" with builders, but rather on who can first achieve transformation through intelligence and globalization.

The home furnishing industry is a typical downstream sector, with its past performance closely tied to the real estate market, Zhu Jiagui, executive president of Red Star Macalline Group, told Yicai. However, relevant firms are beginning to break free from this influence, developing their own independent industry cycle, Zhu said.

"Exploring existing niche markets and expanding overseas" is an important way for home furnishing companies to break free from the impact of real estate market fluctuations, Zhu pointed out. Launching smart products, age-friendly furniture, high-end appliances, and premium design products can meet buyers' diverse needs for improved quality of life, Zhu added.

For example, Haier Smart Home is creating a complete kitchen appliance with a whole-house climate and energy system to build a new smart home products ecosystem, enhancing user and customer values.

Mlily, a soft furniture product supplier, said it expects to have swung into the black with a net profit of between CNY90 million and CNY130 million (USD13.2 million and USD19.1 million) in 2025. After deducting non-recurring items, the profit was likely between CNY50 million and CNY70 million.

Guangdong Rosery Home Furnishings, a leading supplier of shower room products, reported a net profit of CNY96.5 million and revenue of CNY911 million, up 39 percent and 11 percent, respectively.

Keda Industrial Group saw its profit jump 30 percent to CNY1.3 billion (USD192 million) while posting a 38 percent surge in revenue to a record high of CNY17.4 billion. In addition, the building materials machinery equipment maker said overseas income made up more than 67 percent of the total.

Editors: Tang Shihua, Martin Kadiev