(Yicai) Aug. 20 -- Pop Mart International’s shares climbed after the Chinese toymaker, best known for its hit Labubu dolls, lifted its full-year revenue forecast by one-third to CNY30 billion (USD4.2 billion) and posted a fourfold surge in first-half profit.

Pop Mart [HKG: 9992] finished up 12.5 percent at HKD316 (USD40.44) a share in Hong Kong today. The stock has soared more than 260 percent since the end of last year, swept higher by the global success of the Labubu plush collectibles.

CNY30 billion in revenue should be "quite easy" to achieve, founder Wang Ning said on the Beijing-based company’s earnings conference call today. Its prior guidance for annual revenue was CNY20 billion. “For overseas markets, we're still very positive, and we also believe there's still very broad space for growth,” said Wang, who is also chairman and chief executive.

In the six months ended June 30, adjusted net profit surged 363 percent from a year earlier to CNY4.7 billion (USD654.4 million), Pop Mart’s second-quarter financial report showed yesterday. Revenue tripled to CNY13.9 billion.

Income from the firm’s Monsters franchise, which includes Labubu, topped CNY4.8 billion, while that from each of the Molly, Skullpanda, Crybaby, and Dimoo series exceeded CNY1 billion.

Revenue from the Asia-Pacific region surged 258 percent to CNY2.9 billion, that from the Americas skyrocketed 1,142 percent to CNY2.3 billion, and that from Europe and other areas soared 729 percent to CNY480 million (USD66.8 million).

Pop Mart has 140 stores overseas, but expects the number to exceed 200 by the end of this year, said co-Chief Operating Officer Justin Moon. It will focus on the Middle East, South Asia, Central and South America, Russia, and other regions, while continuing to advance the layout of flagship stores and travel retail outlets in key cities, including Paris, Sydney, Milan, and New York, he said.

Editor: Martin Kadiev