(Yicai Global) Nov. 13 -- Guangzhou Gump Come Company Ltd. that conducts research, manufacture and operation of smart vending machines artificial intelligence (AI) innovation, obtained hundreds of millions of yuan in B-round financing, including additional substantial financial support from ZhongAn Online P & C Insurance Co. [HK:6060].

Walden International is the lead investor in this round of financing. Baidu Ventures, risk investment organization of Baidu Inc. [NASDAQ:BIDU], which operates independently, and DT Capital Partners are co-investors, online science and technology media outlet 36kr.com reported today.

Gump Come provides automatic vending machines and system solutions. It profits mainly come from advertising and data information service fees.

Gump Come's automatic vending machines offer a diverse range of products, allowing for combination and expansion, which means one screen host can control multiple sorting warehouses and can increase or decrease the number and categories of sorting warehouses, said Xuan Weiying, founder of the firm. In addition to increasing stock keeping units (SKUs), Gump Come lowers the adjustment costs for businesses and enables them to set up their own databases for analysis of customers' consumption habits, he added. Gump Come also provides operators with information services, as well as virtual marketing technologies that support simple interactions with customers.

The firm will support payment via face recognition in the future, Xuan said, as each Gump Come vending machine is already equipped with a camera.