(Yicai) Sept. 23 -- Swiss investment in actual use in China expanded over 37 percent in the first eight months from a year earlier, with the growth rate ranking second after Japan, according to the latest official data.

From precision measurement to medical services and daily consumer goods, Swiss companies are integrating into the Chinese market in a more comprehensive way. They have achieved significant business growth in China thanks to its huge market size, great consumption potential, and rich application scenarios, according to executives at Swiss firms interviewed by Yicai.

Logitech has achieved rapid growth in the Chinese market in the past 15 years, and its local business became the main growth engine for the company’s global development in the first quarter of fiscal year 2025, Liu Kun, chief commercial officer at the Swiss supplier of computer peripherals and software, told Yicai.

“Since our new chief executive officer took office a year and a half ago, we have further increased our investment in research and development and marketing in the Chinese market,” Liu noted. “We have also launched a series of products developed specifically for the Chinese market, and more will be released in the future.

“In terms of marketing, we have adapted our strategies to align with new e-commerce trends and received strong support from headquarters,” Liu added.

Cellcosmet, a Swiss luxury skincare brand, entered the Chinese market in 2013 and has grown significantly since then.

“Cellcosmet sells its products in 35 countries and regions worldwide, with the Chinese market’s performance consistently ranking in the top three,” said Sun Yahong, general manager of Cellcosmet China.

Young Chinese consumers are enthusiastic about new things, Sun noted, adding that Cellcosmet China’s team quickly adapts to market dynamics and flexibly adjusts its strategies.

Cellcosmet actively integrates Chinese consumer trends and demands into its global product planning, Sun explained. By conducting extensive testing on Chinese skin samples, the firm optimizes product efficacy to meet local market needs.

Sonova, a Swiss provider of innovative hearing care solutions, set up its regional headquarters in China in 2022, elevating the strategic importance of the Chinese market to be on par with the United States, the European Union, and the Asia-Pacific region.

China is one of the world’s most important markets, Fang Fang, Sonova’s vice president and GM for China, told Yicai. The country has a large population, a strong economy with leading purchasing power, abundant educational resources, and a high savings rate, which indicates immense growth potential, Fang added.

China has become Hexagon’s largest single market globally, Yin Peng, northern operations GM at the Swiss industrial technology company’s geosystems division, told Yicai.

For Hexagon, China has evolved from a market into a global R&D center, Yin noted, adding that China’s urbanization and smart city construction are driving a continuous rise in demand for surveys, with the rich application scenarios providing the firm with excellent opportunities to improve its products and optimize its services.

High-precision equipment related to the Beidou satellite navigation system and handheld three-dimensional laser scanners developed by Hexagon’s Chinese R&D team based on local market demand have not only been successfully applied in China, but they have also been exported to the rest of the world, Yin said.

Editor: Futura Costaglione