(Yicai Global) Aug. 27 -- China's largest gaming company Tencent Holdings has made a USD125 million investment in Kuaikan World Technology, a popular online and mobile platform for Chinese comics, to further penetrate the teen market.

Beijing-based Kuaikan has a huge following among China's youth, especially those born after the year 2000. The investment is expected to bring many positives for the two companies, said Li Zhaohui, Tencent's investment management partner.

The cartoon maker will continue to operate independently but will collaborate with Shenzhen-based Tencent on intellectual property matters and user traffic, investment platform ChinaVenture reported, citing Kuaikan founder and Chief Executive Chen Anni from an internal circular.

The funding will enable the anime firm to become more technology driven, utilizing artificial intelligence and Big Data technology to enhance content creation and improve distribution efficiency, said Chen, who is a well-known cartoonist in her own right.

Since its founding in 2014, Kuaikan has raised several hundred million US dollars in financing, making it the most well-funded firm in its sector, company data shows. A D round of fundraising in 2017 brought in USD177 million, led by technology sector hedge fund Coatue Management.

The company will continue to increase support for homegrown Chinese anime, further develop intellectual property rights, invest more in product research and development and improve its content communities for those born after 2000, Chen added.