US sportswear brand Alo Yoga opened its flagship stores on Tmall and a WeChat mini-program yesterday, with transactions on Tmall exceeding CNY10 million (USD1.5 million) within just one minute after launching, breaking the record for new sports and outdoor brand openings on Alibaba's e-commerce platform. Its Suitup pants, Sunset training shoes, and Aspire Tank Top ranked among the most popular products.