Seattle, US-based Starbucks opened its online new-retail smart store on Dec. 14. The portal is a consumer experience innovation it jointly developed with Hangzhou-headquartered tech giant Alibaba Group Holding after the two announced their partnership in August. 

The new Starbucks online store has an integrated, easy-to-use interface. 

The company's delivery service 'Starbucks Delivers,' WeChat mini programs 'Say it with Starbucks' and Tmall flagship store can now be accessed through the mobile apps of Starbucks, Taobao, Tmall and Alipay, forming a digitized trans-platform consumer experience.

 "The Starbucks online store is the first one-stop experience platform in Alibaba's Ecosystem, and Alibaba Group has opened its entire ecosystem to a brand for the first time," said an Alibaba source.