China's Hotel Getaways, B&Bs See Big Jump in Bookings Over New Year Break
Le Yan
DATE:  Jan 03 2023
/ SOURCE:  Yicai
China's Hotel Getaways, B&Bs See Big Jump in Bookings Over New Year Break China's Hotel Getaways, B&Bs See Big Jump in Bookings Over New Year Break

(Yicai Global) Jan. 3 -- People have started travelling again in China as pandemic prevention measures are relaxed and as people recover from the latest Covid-19 flare-up. During the three-day New Year holiday, there was a noticeable increase in the number of hotel reservations in cities outside of where the booking was made, and B&Bs are enjoying a big surge in popularity.

Some 61.7 percent of hotel bookings from Dec. 31 to Jan. 2 were in different cities to where the booking was made, up from 51.3 percent in the same period last year, according to online travel advisory platform Tongcheng Travel. And overall, hotel bookings jumped 32 percent from the same period in 2020, before the pandemic started.

B&B bookings soared almost four-and-a-half times over the New Year holiday from a year ago, according to China’s ‘AirBnb’ Tujia. And those in warmer climes, such as in the Dai Autonomous Prefecture and Dali Bai Autonomous Prefecture in southwestern Yunnan province as well as Sanya, the capital of the getaway island province Hainan, jumped over six-fold. Bookings in Sanya were also up four-fold from the same period in December.

As a result of the increase in demand, prices for upmarket hotels in popular tourist destinations have also climbed. The average price of a four or five-star hotel in Sanya over the three-day break was more than CNY1,500 (USD218) per day, according to online travel agency Qunar. And such hotels are likely to almost double their prices during the upcoming week-long Lunar New Year holiday at the end of the month.

“As tourism rebounds nationwide, there will be a jump in related spending,” said Hu Yang, vice president of Tujia. As the AirBnB concept grows in China, travelers are getting more picky about the accommodation they choose and they tend to gravitate towards places with their own unique style. So in the future, the B&B market will become more upgraded.

The vast majority of travelers over the three-day holiday came from Beijing, Shanghai, Chengdu in southwestern Sichuan province and Guangzhou in southern Guangdong province, according to Beijing-based Tujia.

And there was a 36 percent jump in tourists aged 32 and under while the number of middle-aged and elderly travelers slumped 53 percent, according to e-travel agent

Editors: Shi Yi, Kim Taylor

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Keywords:   New Year Holiday