(Yicai Global) Jan. 18 -- Alibaba Pictures Group will help British cartoon character Peppa Pig to make an appearance in Chinese cinemas to celebrate Chinese New Year.
Alibaba Pictures posted a Peppa Pig movie trailer on Chinese social media yesterday. The move has not only sent viral waves via social media channels but also reached Chinese stock markets.
Alpha Animation and Culture [SHE: 002292], Peppa Pig's intellectual property partner in China, rose 5.11 percent today. BanBao [SHA: 603398], a toy manufacturer authorized to use the Peppa Pig IP, rallied the daily limit of 10 percent. Cinema operator Omnijoi Media [SHE: 300528] climbed 2.41 percent.
The film is co-produced by Hong Kong's Alibaba Pictures and UK-based Entertainment One and it involves the entire Peppa Pig cast and two new food-related characters of Jiaozi and Tangyuan. The premier will be on Feb. 5, the first day of Chinese New Year.
Peppa Pig has gained the favor of Chinese children because of "powerful channels and most importantly its high-quality content," Wei Pengju, the head of the Institute of Culture and Economics at the Central University of Finance and Economics, told Yicai Global.
"It takes time for Peppa Pig to be more influential," said Zhou Kaixuan, a film and TV investor. "Peppa Pig Celebrates Chinese New Year is a good attempt."
Peppa Pig entered the Chinese market in 2015 on China Central Television Children's Channel. As of May 25 last year, the character's videos have received over 28 billion views on the Chinese video platforms of Youku, iQiyi and Mango TV.
"As an outstanding children's IP, Peppa Pig will probably be influential for a very long time," Wei said.
Editor: Emmi Laine