Xiaomi Led 35% First-Quarter Growth in China's Wearables Market
Xu Wei
DATE:  Jun 12 2019
/ SOURCE:  yicai
 Xiaomi Led 35% First-Quarter Growth in China's Wearables Market Xiaomi Led 35% First-Quarter Growth in China's Wearables Market

(Yicai Global) June 11 --  China's wearables market has grown rapidly in the first quarter of this  year as more consumers bought smartwatches and wireless headphones,  particularly those made by Xiaomi. 

Shipments of  internet-connected wearables rose 35 percent from the previous year to  19.5 million units, Chinese data provider IDC said in a report published  today. Shipments of intelligent watches for adults nearly doubled to 2  million units. 

The average price of  smartwatches for adults fell by 35 percent in comparison to the same  period last year as mainstream manufacturers moved toward mid-range  segments of products, priced between USD100 and USD200. Supply chains  matured and the life cycle of some earlier products came to an end,  which also prompted lowered pricing and higher demand. 

Xiaomi ranked first,  logging a 34 percent annual increase in wearables shipments to 4.3  million units. The Beijing-based firm lost 1.6 percentage point of its  market share to rivals, holding onto a 21.9 percent stake. The company  launched a new series of headphones in the quarter.

Huawei Technologies ranked  second as shipments more than tripled to 3.6 million units. However,  its market share dropped 0.9 percentage point to 18.5 percent. The  Shenzhen-based firm released new watches including TalkBand B5, Honor  Band 4, and Watch GT, as well as wireless headphones called FreeBuds and  Honor FlyPods. 

Apple's shipments rose 17  percent to 1.9 million devices, taking third place, while raising its  market share by 0.1 percentage point to 10.2 percent. The  Cupertino-headquartered company relies heavily on its Beats and AirPods  headphone brands to spur growth.  

Editor: Emmi Laine 

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Keywords:   IDC,Wearable device,Xiaomi,Huawei,Apple,Smartwatch,Headphones