(Yicai Global) April 17 -- Singapore Tourism Board has inked a three-year deal  with Alibaba Group Holding to implement multi-aspect joint marketing to  attract more visitors to the Southeast Asian island city-state. 

The tourist board will discuss how to improve the entire experience for  visitors with the Hangzhou-based tech giant and aims to learn more about  their attitudes toward traveling, state-backed Global Times reported.

Alibaba will leverage its vast network of units including Alipay, Youku,  AliCloud, ticketing platform Damai and online travel agency Fliggy, to  help with the project. 

The parties will jointly create travel-related content targeting young  professionals and millennial parents and explore how to enhance their  experience through entertainment products provided by Alibaba. The state  administration and Alibaba will also collaborate with local retailers,  scenic spots and hotels. 

Singapore is one of the most popular destinations among China's overseas travelers. The number of Chinese tourists increased nearly one-third annually in 2018, according to Fliggy data, while visitor numbers continued to swell further in the first three months of this year. 

Spending among Chinese visitors in Singapore is also surging. The number of Alipay transactions in Singapore more than tripled last year on an annual basis. 

Editor: William Clegg