(Yicai Global) Sept. 10 -- FAW Group has launched its own ride-hailing platform aimed at clients in politics and business. The service uses the automaker's premium Hongqi brand, China's oldest car marque long favored by the nation's leadership.
Operated by Beijing-based unit Hongqi Zhixing Technology, iFlag Mobility will be available initially in Changchun in northeastern Jilin province, according to a post on FAW's Weibo account yesterday. It will use Hongqi sedans and sport utility vehicles to provide ride-hailing and lease services that will include airport pickups and drop-offs, after hours' commuting and transport for business trips.
It is the latest in a series of car-sharing services launched by carmakers, including Geely, SAIC Motor and Guangzhou Automobile Group, in a bid to challenge the dominance of China's ride-hailing giant Didi Chuxing.
Hongqi, meaning 'red flag,' first rolled off the production line in 1958. State-owned FAW has revitalized the brand, and its luxury car models H5, H7 and E-HS3 are also very popular.