(Yicai Global) Oct. 30 -- Huawei Technologies Co. recently said it will unveil the Huawei AppStore in Europe in the first quarter of next year in an unprecedented move to bring its digital service marketplace to regions outside China.

Huawei has developed several new mobile services and formed two strategic partnerships with the developers of 15 key applications and games as well as core video content suppliers, Sina quoted the Chinese telecommunications equipment company as saying.

More than 240,000 groups have joined Huawei's developers' alliance, and they will introduce applications and games to the Huawei AppStore, the firm said. Huawei paid over USD400 million to app developers last year.

The Shenzhen-based tech giant confirmed that it would roll out video services including ad-free Europe-targeted content and international content in Europe in next year's first quarter. All Huawei and Honor smartphones released in the quarter will have the built-in AppStore, Huawei said.